General Electric Company’s Presence in Health Care Industry
Business degrees and health degrees unify together.
The Wall Street Journal’s Health Blog reported this morning about General Electric Company’s continual expansion into the health care industry. GE’s CEO announced last May the company’s intentions to spend over $6 billion to further expand into the health care industry, although the specific direction of the investments were unknown at the time.
While The Wall Street Journal predicted that the six billion dollar dive was going towards selling electronic health record systems, CT scanners and other electronic equipment, the money was instead invested into advertising. NBC Universal is launching the “Healthy at NBCU” to go along with GE’s new company initiative, “healthymagination,” a strategy that combines the health reform of today’s society with the technology of the company. Campbell Soup is sponsoring two health series on the TODAY show, with advertisements for “healthy soups,” as part of the program.
What does this mean for students pursuing health care degrees? As the Degrees in Healthcare blog has discussed before, the health care industry is booming with potential for college students seeking employment, predicted by the US Department of Labor as the largest growing industry for the next several years.
This is often misinterpreted as purely a growth in the medical and hospital sectors. General Electric’s healthymagination, however, is one of many facets of how the health care industry and professional business jobs have drifted together in a harmonious merge.
Engineering degrees, marketing degrees, and MBA programs become versatile background training for a future healthcare career thanks to large, health-based corporations like General Electric; be a part of breast cancer awareness, miniature ultrasound development, and bills on health by participating in a health care degree program and looking into the General Electric Company.
