October 19th, 2009 | Category:
General Healthcare
The Wall Street Journal’s Health Blog reported this morning about General Electric Company’s continual expansion into the health care industry. GE’s CEO announced last May the company’s intentions to spend over $6 billion to further expand into the health care industry, although the specific direction of the investments were unknown at the time.
While The Wall Street Journal predicted that the six billion dollar dive was going towards selling electronic health record systems, CT scanners and other electronic equipment, the money was instead invested into advertising. NBC Universal is launching the “Healthy at NBCU” to go along with GE’s new company initiative, “healthymagination,” a strategy that combines the health reform of today’s society with the technology of the company. Campbell Soup is sponsoring two health series on the TODAY show, with advertisements for “healthy soups,” as part of the program.
What does this mean for students pursuing health care degrees?
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